Traditional Media Ad Sales Seen Falling 12% in 2020 Due to Coronavirus squib

Ad revenue for traditional “linear” media could fall as much as 12% in 2020 due to the coronavirus pandemic, while digital media advertising could still rise more than 4%, according to a new forecast from Interpublic Group’s media-research unit Magna. The Magna forecast, a long-watched barometer of media spending, has been revised downward. Overall media […]
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